Emerge Interactive Website Redesign
![](https://cdn.myportfolio.com/20a1010c-15bf-412a-b116-fb201f96cd81/a1af1609-97e4-475d-b6de-bfd4ec5a89d1_rw_1200.jpg?h=c68f9483a8c6c9f0a009847857930c7d)
The Project
Emerge Interactive, an agency that executes digital product transformations, completed a re-platform and redesign of their website in order to evolve their online presence and find a way to increase lead generation.
Role: Producer and UX Designer
Budget: ~$60k
Constraints: Content Requirements, Resource Availability and Timeline
Approach
![](https://cdn.myportfolio.com/20a1010c-15bf-412a-b116-fb201f96cd81/4e925810-8ea5-4b3f-a87b-0811981abd90_rw_600.png?h=f3f56057614160bb14910108986294e3)
Define
Gathered anecdotal and qualitative data from past clients to build user profiles
Completed an audit on available content to determine priority and value
Collaborated with a marketing agency to develop a solid strategy around lead generation
UX
Created IA that resulted in a more organized site with fewer pages
I designed a user flow and low fidelity wireframes that balanced the marketing strategy with content requirements
Reviewed and iterated on designs until the team was confident the highest quality was achieved
![](https://cdn.myportfolio.com/20a1010c-15bf-412a-b116-fb201f96cd81/615967fb-c048-4e91-b511-adfa9f92019a_rw_1920.jpg?h=7354e7251b3a4b04372e0bd9bf3062cc)
UI
I worked with a designer to translate the experience into a UI design.
High amount of collaboration between the team while solidified functional requirements into UI.
Created a scalable design system through a consistent design language
Implementation
Defined functional requirements and translated then to user stories
Adapting the schedule to align with shifting priorities with the development team
Defined test cases to create a thorough QA check
Created a launch plan and executed
Results
The site was launched in May, 2019 and within the first three months we saw a sharp increase in lead submissions as well as an 18% increase in users coming to the site.
As a result of this website redesign, we built a site that was well organized, effective and beautiful. The implemented marketing strategy used thoughtful conversion pathways in a way that spoke to the user in an unobtrusive way while giving them ample opportunity to engage with Emerge Interactive.
![](https://cdn.myportfolio.com/20a1010c-15bf-412a-b116-fb201f96cd81/67ec0845-05cd-40e9-8e2e-9c5ef964801e_rw_1200.png?h=972906379825e54ac62d8920397a8ef3)